This section showcases branding systems I developed for a variety of clients—from hospitality to craft retail—each tailored to reflect the unique personality, values, and audience of the brand. My work includes logo design, typography systems, packaging, signage, marketing materials, and websites. Whether creating a brand from scratch or refining an existing identity, I focus on building visually coherent systems that function seamlessly across digital and print platforms.
From Princeton with Yarn is a brand identity created for a craft and yarn shop focused on local pride and handmade artistry. The branding was built around an artsy, elegant logo and supported by a visual language that celebrated Princeton’s tradition of craftsmanship. Using insights from audience research, I collaborated with the owners to develop a cohesive typographic system, a consistent graphic treatment, and a versatile illustration style. The result is a fresh, refined identity that visually connects the shop’s values with its customer base and product offering.
For Fresh Heirloom Seeds, I created a rich, distinctive brand identity inspired by the depth and beauty of Renaissance painting—bringing an artistic, heritage-driven feel to a contemporary seed company. The branding features detailed, painterly botanical illustrations and a refined typographic system that evokes tradition while remaining approachable and modern. I also designed a full packaging system for their seed line, carefully balancing aesthetic richness with clarity and functionality. The resulting brand communicates quality, craftsmanship, and a deep appreciation for natural beauty—helping Fresh Heirloom Seeds stand out in a competitive market while staying true to its artisanal roots.
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February
For Wallace Bar and Restaurant, I developed a complete brand identity from the ground up. This included logo design, signage, menus, a print newsletter, and a website. Working closely with the client, I aimed to visually express the venue’s warm, modern, and welcoming atmosphere. The final identity system captured their unique character and created a cohesive brand presence that extended across all touchpoints—from printed materials to the dining experience itself.
